Last week was full of learning and unlearning, as I was an attendee for the Social Media Week held in Mumbai from 12 to 16th September. Apart from the hustle and bustle in the fast paced Bombay life, as they say- I have loads to reflect and decode. Here I share some important statements which made me think about- ‘Social Media- The hooking mysterious mirror’.


Social media is a powerful tool which must be integrated as a component of the marketing mix, is it a stand alone medium? I have my reservations, as I believe the combination of different mediums of communication be it print, radio, and  Social Networking Sites (SNS) will help brands achieve the optimum results.

I intend to pen down detailed reflections, but above are some statements which fascinated me.

So folks, what`s your take is ‘Social Media’ the game changer?


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